A/B Test: Live Pictures vs Still Photos on Facebook
According to Fors Marsh group tests, it takes only 1/4th of a second of exposure for people to recall mobile live picture feed content at a statistically significant rate.
Facebook live picture ads case study based on Toronto-stationed start-up showed 117% increase in click-through rate, 41% decrease in cost per click, and 4 points increase in relevance score after they started using live pictures.
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